Browse the place directories and read the reference tables below. Search and interactive comparisons need JavaScript.
Start with a population or household baseline, identify the eligible buyers, then connect the evidence to the market you can serve.
Select a state, a major city or your own verified baseline. Change the eligibility, adoption, spending and service-area assumptions to explore a scenario.
Compare household internet access for two states in the same 2025 survey. Check women’s personal mobile ownership separately when the service needs individual access, and retain the uncertainty notes.
Compare state internet access Read the phone-ownership evidenceUse the rural and urban spending tables to understand the category budget. Add the appropriate food-frequency or household-asset evidence; spending per person and the share of buyers answer different questions.
Explore food-category spending Explore clothing and footwearStart with a district or town’s historical household count, literacy and worker mix. Define today’s service area and update the baseline through a documented local method before using adoption or spending assumptions.
Compare district demographics Find a detailed town profileA large population is a starting point. It is not evidence that every resident buys a category, can afford an offer or can be reached through a particular distribution network. Define the unit that makes the purchase: a person, a household, a visitor, an establishment or a farm holding.
Our calculator is a scenario worksheet. Official figures supply the labelled geographic baseline; the market assumptions remain visible, editable and separate from the source data.
| Research area | Starting unit | Evidence and interpretation |
|---|---|---|
| Consumer products | People or households in a defined geography | Census / projections + HCESCheck category spending and buyers; total consumption is not a category budget. |
| Home services & durables | Occupied households and serviceable homes | Census housing / household tablesPeople, households, buildings and occupied dwellings are different units. |
| Education & training | The eligible age and education group | Census age / education + current surveysUse the relevant age band; all residents are not potential students. |
| Health & older-age services | The relevant population and care need | Age tables + NFHS + SRSAn age share does not establish disease prevalence or willingness to pay. |
| Retail & local delivery | A store or delivery catchment | Town/ward data + a documented local methodA municipality or UA may extend far beyond the practical service area. |
| Tourism & hospitality | Visits, nights, rooms or trips | Tourism ministry / state releasesAnnual visits are flows and may repeat; they are not resident population. |
| Business & rural services | Establishments or operational holdings | Economic / agricultural censusCount the buying unit; establishments, enterprises, holdings and households differ. |